Posts Tagged ‘marketing’

I would like to take a minute to welcome  Ryan Kuder to the Biz360 family. Ryan will be directing all marketing efforts for the Biz360 brand, and I will be helping execute on the social media side of things. We are excited to have Ryan on the team (he already started yesterday), because his unique blend of skills and experiences are a fantastic match to this position. Ryan describes this best himself in this post. You can view Ryan’s LinkedIn profile here and his daily Twitter musings here.

Please join me in welcoming Ryan to the team!

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As a marketer, oh boy do I know how things have changed! No longer do consumers listen to or watch advertisements. Directmail and mass emails get tossed into the wastebasket. Unless it’s a tailored communication or offer, buyers scoff at marketing that treats them like a number. Granularity and 1-on-1 marketing are expected more and more. And to top it off, with web analytics and measurement technologies widely available, ROI is increasingly important to quantify success of marketing programs. So how does a brand stand out? How does a brand truly develop a message, product offering and support to match evolving needs? In a space like ours, with so much data and so many smart technologies around, how do we give our clients what they need? How do we evolve our brand, while keeping our innovative DNA intact? Let’s have Tamairah Boleyn lead the way!

I caught up with Tam Boleyn, our faithful Director of Marketing. Tam lets us in on her path towards this position, and provides  commentary on how our marketing activities have changed to keep up with the changing needs and expectations of our clients.

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