Posts Tagged ‘jacob morgan’

Many people are still requesting this popular event, so we are offering it on-demand! Biz360 is excited to host social media ROI thought leader Jacob Morgan, co-founder of Chess Media Group, for this timely event.  What a great topic with which to leave the old year, and bring in 2010.

86% of companies are planning to increase their spending on social media.  However, many marketers and companies are struggling with how to measure the effectiveness of their social business investments.  Do you know the ROI of your social media activities? Is the return aligning with your company’s business objectives and goals?

If you want to evaluate your ROI and get off to the right start, this webcast is for you.  Listen to this on-demand webcast to learn:

• What does ROI mean in social media?
• Types of ROI
• Examples of social media measurement & tracking to support ROI
• How to build a solid ROI framework and foundation

All webinar attendees get a 15 day trial of Community Insights from Biz360, the leader in media intelligence for the last ten years.

Happy Holidays!

Event occurred on 12/22/09, but is now available on demand

Registration Required

To find out how Biz360 can power your insights, visit us here, or get started here. Thanks for visiting!

We are very excited to announce our strategic partnership with Chess Media Group. This partnership combines social media analysis with ROI and strategic consulting is a positive step for both clients and the industry.

As the demand for social media grows, there is an increase in the request to provide accountability and to measure the impact of investing in social media to companies. Social media is a new territory for most marketers and executives with the majority of efforts in the space have been experimental. However, as the case studies for success in social media have materialized, more companies are asking how their social media investments are performing.

This partnership provides the most comprehensive technology to monitor and measure your brand in both traditional and social media combined with the expertise to understand the ROI and real impact of these efforts. Furthermore, this combined solution will help you optimize your social media investment going forward.

Jacob Morgan

Jacob Morgan and Chess Media Group are well recognized and respected social media business advisors. They have provided many companies, small and large, with expert strategy, implementation, and ROI analysis of their social media programs. In addition, Jacob has been named an advisor to Biz360.

Brad Brodigan, Biz360 CEO, mentioned, “Our leading monitoring and measurement technology is a perfect complement to the social media strategy and ROI expertise of Chess Media. We are proud to work with them to leverage our technology and their expertise to better serve the growing customer demand in social media.”

Chess Media Group offers services that enable clients to create and capture the value of social media. Their processes can provide solutions that will optimize the effectiveness of any business’ social media investments. Chess Media also writes a popular blog on social media.

Jacob Morgan believes, “the business intelligence platform of Biz360 combined with our accountable social business approach delivers compelling solutions that will justify and optimize our clients’ marketing investments.”

We look forward to working with Chess Media and our customers.