http://marketiq.biz360.com From market intelligence comes intelligent marketing Fri, 05 Mar 2010 21:56:04 +0000 http://backend.userland.com/rss092 en It's almost that time again - you guessed it, ladies and gents - it's time for South By Southwest (or SXSW) Interactive Festival, otherwise known as "geek spring break". Year after year, SXSW has been a launching pad for cutting edge technology, in addition to great events, panels, networking and ... http://marketiq.biz360.com/2010/03/sxsw-startup-buzz-creators/ At Biz360 we love our users. We listen to feedback from those who use our product, and those who for some reason decided to not use it after trying it (our goal is to make that number zero!). Sometimes the feedback from non-users can be just as valuable as feedback ... http://marketiq.biz360.com/2010/03/using-biz360-community-just-got-a-whole-lot-easier/ This post was inspired by Tuesday's #SM48 Twitter chat led by Ken Burbary. This particular chat, hosted by Hashtag Media is a weekly gathering of likeminded social media practitioners who discuss a particular topic within social media. This week’s topic was “segmentation”, which fascinated me right off the bat, due to ... http://marketiq.biz360.com/2010/02/social-media-customer-segment/ This fascinating dynamic business we are in moves so fast, it is amazing to think that we have been doing it for 10 years.     It is quite a balancing act to be both solidly grounded in what has proven to work while constantly interating towards start-up-like reinvention.   I believe it is one of the factors ... http://marketiq.biz360.com/2010/02/biz360-turns-ten/ If you have no idea what has been going on between Southwest Airlines and actor / director Kevin Smith, you have probably been living under a rock. The purpose of this post is not to give a recap of what happened. You can find that by going to CNN.com, ABC.com, ... http://marketiq.biz360.com/2010/02/kevin-smith-southwest-airlines-sentiment-measurement-brand-impact/ Last week, all of the web was abuzz with a new social product from Google, called Buzz. Buzz is an interesting beast, because it's in that space between a blogpost, discussion forum and a tweet. It allows you to aggregate some of your social media feeds into one stream (much ... http://marketiq.biz360.com/2010/02/social-media-buzz-about-google-buzz/ Our new VP of Marketing, Ryan Kuder will be attending the 2/16 San Diego Blogwell next week, along with David Bolhorst,  a long time National Accounts Director.  We are looking forward to hearing  the social media case studies from companies like State Farm Insurance, Starbucks, Turbo Tax, USAA, Clorax, Community Medical Centers among ... http://marketiq.biz360.com/2010/02/visit-biz360-team-at-blogwell-in-san-diego/ Measuring sentiment and social media coverage is a fantastic way to figure out who is saying what about your product, and where they are saying it. But what if you don't know where to start? This is where tools like the Biz360 Topic Discovery (part of Biz360 Community platform) can prove ... http://marketiq.biz360.com/2010/02/using-social-media-monitoring-uncover-trends-toyota-recal/ Right before the Superbowl, we looked at the share of voice and sentiment towards the two soft drink giants, Coke and Pepsi. Prior to the Superbowl, and after its announcement to shift its ad spend away from the Superbowl and towards social media, Pepsi garnered significantly more share of voice ... http://marketiq.biz360.com/2010/02/sodabowl-coke-pepsi-ads-social-media/ Sports fans held their breath as the Saints took on the Colts during last night's Superbowl 2010. At the same time, marketers and ad and social media folks waited with baited breath for the famously lavish and obscenely expensive Superbowl commercials, to see which ones would outdo all others (or ... http://marketiq.biz360.com/2010/02/brandbowl-wins-and-loses/