Comments for MarketIQ http://marketiq.biz360.com From market intelligence comes intelligent marketing Thu, 11 Mar 2010 07:43:45 -0800 http://wordpress.org/?v=2.8.6 hourly 1 Comment on Biz360 Offers Bi-Weekly demos of Social Media Monitoring & Measuring Platform by Maria Ogneva http://marketiq.biz360.com/2010/01/biz360-offers-bi-weekly-demos-of-community-insights-social-media-monitoring-measuring-platform/comment-page-1/#comment-59277 Maria Ogneva Thu, 11 Mar 2010 07:43:45 +0000 http://marketiq.biz360.com/?p=648#comment-59277 Hi Marc, You are more than welcome to start with the public demo tomorrow, March 11th at 11 a.m. PST http://bit.ly/smdemo - if you can't attend, please email me your email address, phone number, name of company you work for and city / state, so I can set you up with an account rep who can walk you through the demo and answer questions. My email is mogneva (at) biz360 (dot) com Thanks! Hi Marc,

You are more than welcome to start with the public demo tomorrow, March 11th at 11 a.m. PST http://bit.ly/smdemo – if you can’t attend, please email me your email address, phone number, name of company you work for and city / state, so I can set you up with an account rep who can walk you through the demo and answer questions. My email is mogneva (at) biz360 (dot) com

Thanks!

]]> Comment on Biz360 Offers Bi-Weekly demos of Social Media Monitoring & Measuring Platform by Marc Jamal http://marketiq.biz360.com/2010/01/biz360-offers-bi-weekly-demos-of-community-insights-social-media-monitoring-measuring-platform/comment-page-1/#comment-59275 Marc Jamal Tue, 09 Mar 2010 23:10:46 +0000 http://marketiq.biz360.com/?p=648#comment-59275 I would like to test a demo. Thanks I would like to test a demo.
Thanks

]]> Comment on Who Will Be The New Darling Of SXSW 2010? by Maria Ogneva http://marketiq.biz360.com/2010/03/sxsw-startup-buzz-creators/comment-page-1/#comment-59273 Maria Ogneva Mon, 08 Mar 2010 21:22:30 +0000 http://marketiq.biz360.com/?p=1144#comment-59273 Sure thing, Prince! Happy that you found value. Location is definitely hot, and I love the duopoly that's going on between Foursquare and Gowalla these days. Both are developing cool new features for SXSW; the question remains how they will differentiate from each other, as well as which one will prove a more successful business model. Thanks for stopping by! - Maria Sure thing, Prince! Happy that you found value. Location is definitely hot, and I love the duopoly that’s going on between Foursquare and Gowalla these days. Both are developing cool new features for SXSW; the question remains how they will differentiate from each other, as well as which one will prove a more successful business model.

Thanks for stopping by!

- Maria

]]> Comment on Who Will Be The New Darling Of SXSW 2010? by Prince http://marketiq.biz360.com/2010/03/sxsw-startup-buzz-creators/comment-page-1/#comment-59272 Prince Mon, 08 Mar 2010 20:24:40 +0000 http://marketiq.biz360.com/?p=1144#comment-59272 Maria - thanks for adding another layer of understanding on what to expect at SXSW this year. I quite agree with TC's MG Siegler about location (hence people) being the star :) Thanks for sharing! Cheers, Prince Maria – thanks for adding another layer of understanding on what to expect at SXSW this year.

I quite agree with TC’s MG Siegler about location (hence people) being the star :)

Thanks for sharing!

Cheers,
Prince

]]> Comment on Who Will Be The New Darling Of SXSW 2010? by Maria Ogneva http://marketiq.biz360.com/2010/03/sxsw-startup-buzz-creators/comment-page-1/#comment-59266 Maria Ogneva Sat, 06 Mar 2010 02:29:43 +0000 http://marketiq.biz360.com/?p=1144#comment-59266 Thanks, Stephanie! I'm still a little split between 4SQ and Gowalla, although personally I lean towards 4SQ. As far as new startups, I am pulling for Plancast! In the end, we are all winners! Thanks, Stephanie! I’m still a little split between 4SQ and Gowalla, although personally I lean towards 4SQ. As far as new startups, I am pulling for Plancast! In the end, we are all winners!

]]> Comment on Who Will Be The New Darling Of SXSW 2010? by frasco http://marketiq.biz360.com/2010/03/sxsw-startup-buzz-creators/comment-page-1/#comment-59265 frasco Fri, 05 Mar 2010 22:08:10 +0000 http://marketiq.biz360.com/?p=1144#comment-59265 I am putting my bid on Foursquare. Great Post Maria. I am putting my bid on Foursquare. Great Post Maria.

]]> Comment on Customer Segmentation for The Social Media Age by Maria Ogneva http://marketiq.biz360.com/2010/02/social-media-customer-segment/comment-page-1/#comment-59259 Maria Ogneva Tue, 02 Mar 2010 08:09:58 +0000 http://marketiq.biz360.com/?p=1098#comment-59259 Oi, those would be terrible logistics, indeed! I still think that just because each product can be customized, it doesn't always make sense. I think it comes down to the lifecycle of the product and how involved the purchase process actually is. If it's a bottle of water or a roll of paper towels I'm buying, it will take more time and effort to customize it than the product is worth. If I know I'm going to own this product for a short time, and it's a low-involvement purchase, it's not even worth my time to even think about customization - I will take it as-is (coffee and restaurant food being an exception of course). However, some categories need to be more customized than they are (example: cars, clothes, etc). How to deal with customer support for something so custom? Perhaps caution the customer that because what they are requesting is so different, they won't be able to support it. For a high ticket item, of which there are obviously fewer items produced, perhaps it's possible to support custom support with a customized product. Interesting discussion! Oi, those would be terrible logistics, indeed!

I still think that just because each product can be customized, it doesn’t always make sense. I think it comes down to the lifecycle of the product and how involved the purchase process actually is. If it’s a bottle of water or a roll of paper towels I’m buying, it will take more time and effort to customize it than the product is worth. If I know I’m going to own this product for a short time, and it’s a low-involvement purchase, it’s not even worth my time to even think about customization – I will take it as-is (coffee and restaurant food being an exception of course). However, some categories need to be more customized than they are (example: cars, clothes, etc).

How to deal with customer support for something so custom? Perhaps caution the customer that because what they are requesting is so different, they won’t be able to support it. For a high ticket item, of which there are obviously fewer items produced, perhaps it’s possible to support custom support with a customized product.

Interesting discussion!

]]> Comment on Customer Segmentation for The Social Media Age by Dave Linabury http://marketiq.biz360.com/2010/02/social-media-customer-segment/comment-page-1/#comment-59256 Dave Linabury Sun, 28 Feb 2010 20:30:54 +0000 http://marketiq.biz360.com/?p=1098#comment-59256 This post made me think of an interesting and highly probable scenario. In an age where contract manufacturing makes it easy to do a 1:1 match for specific customer needs, the role of customer service becomes ever more important and ever more complicated. What happens if a company produces so many variations on a product that CSRs (customer service reps) can no longer have the specific answers required on how to fix it? Will that spawn a new industry of companies whose sole job is matching up all of the manufacturers you will need for service on your *highly personalized product* and then produce a meta-guide of mfgs and repair databases that mashup for you? Terrible logistics, but it could happen. This post made me think of an interesting and highly probable scenario. In an age where contract manufacturing makes it easy to do a 1:1 match for specific customer needs, the role of customer service becomes ever more important and ever more complicated.

What happens if a company produces so many variations on a product that CSRs (customer service reps) can no longer have the specific answers required on how to fix it?

Will that spawn a new industry of companies whose sole job is matching up all of the manufacturers you will need for service on your *highly personalized product* and then produce a meta-guide of mfgs and repair databases that mashup for you? Terrible logistics, but it could happen.

]]> Comment on What Clients Need in The Age of Social Media “Firehose” by Biz360 Turns Ten! | MarketIQ http://marketiq.biz360.com/2010/01/client-needs-social-media-firehose-monitor-engage/comment-page-1/#comment-59247 Biz360 Turns Ten! | MarketIQ Thu, 25 Feb 2010 01:18:57 +0000 http://marketiq.biz360.com/?p=896#comment-59247 [...] What Clients Need in the Age of Social Media “Firehose”, Eric Israel, Sales  – almost 7 years [...] [...] What Clients Need in the Age of Social Media “Firehose”, Eric Israel, Sales  – almost 7 years [...]

]]> Comment on “Too Fat To Fly”: How An Emotionally Charged Story Impacted Both Brands by Maria Ogneva http://marketiq.biz360.com/2010/02/kevin-smith-southwest-airlines-sentiment-measurement-brand-impact/comment-page-1/#comment-59240 Maria Ogneva Wed, 24 Feb 2010 04:44:00 +0000 http://marketiq.biz360.com/?p=1049#comment-59240 Hi there @ wintering! Thank you for stopping by. It has definitely been an emotionally charged fight, and both sides have said some bad things to each other. Cheers! - Maria Hi there @ wintering! Thank you for stopping by. It has definitely been an emotionally charged fight, and both sides have said some bad things to each other.

Cheers!

- Maria

]]>