Our Secret Ingredient

I was working on another business when I received a call from Brad Brodigan, CEO of Biz360. I worked with Brad in the past and have a great deal of respect for him professionally and personally. So when he shared the story of Biz360 with me and the ambitious vision for the company, I listened intently. He described the company’s growing market opportunity, innovative technology, blue chip client list, talented team of employees, solid financial support and commitment to expansion. These details certainly made me pause. Biz360, he explained, is a company with a strong foundation and tremendous growth potential.

Having worked together before, Brad was familiar with my background. He knew that this is exactly the kind of business I would be charged up about. With over 25 years of marketing and management experience, I’ve directed marketing initiatives for a range of respected and innovative companies. This experience includes the successful launch of two start-up companies and the IPO’s of three “the types of business challenges that excite and motivate me like no other.

Several conversations and meetings later, I agreed to join the Biz360 team. I am focusing on both growing our core business and the aggressive expansion of new products. Over the coming weeks, we will be sharing more details about the company’s product development initiatives of which many of you are already involved.

After my first week as CMO, I am thrilled to be here and eager to help grow Biz360 into one of the world’s great and enduring companies. I am certain we will get there. Building for the future takes real effort and focus. We have superior technology and a great business model. And I am already impressed by the people here — your level of talent, energy, team spirit, commitment and enthusiasm. I know that people make the difference between achieving greatness and mediocrity. With you, I believe we have what it takes. You are our secret ingredient.

We are focused, nimble and entrepreneurial. In my mind, it is the perfect start to building the great and enduring company we envision. Thanks for welcoming me to Biz360. I look forward to working with all of you.