As I get ready to begin my role as CEO of Biz360 tomorrow, I reflect back on my decision to leave a leadership role with a very successful business enterprise and move my wife and two young daughters more than halfway across the country away from our friends and family. Really, it was an easy decision for us to make.

I am fortunate to have spent time working with many different world-class organizations. My career consists of more than 15 years of building successful sales and marketing organizations for both small and large companies. Much of my career has been spent with technology-based organizations. As a Partner in the Management Consulting Division of The Gallup Organization, I helped executives use scientific research to develop business strategies for engaging their employees and customers.

As I learned more and more about Biz360, I realized the tremendous market opportunity facing the company. With the increasing levels of media coverage and explosion of social media on the Internet, even the most advanced companies are struggling to measure and manage the fast pace of changing perceptions in today’s digital society. Biz360 has been and will continue to be a leader in developing innovative technology to measure and interpret market perception.

The company has the talent and the technology to deliver the full service offerings our most demanding clients require. From real-time insight to analyst services, Biz360 has the foundation to lead the way for years to come.

On a personal note, my wife and our two young daughters will be joining me in the Bay Area in November. After meeting the people at Biz360 and studying the business opportunity, we knew this was the right move for us. Personally, we love the outdoors and welcome the chance to live in a great place like the Bay Area. It’s an easy decision to make this level of commitment when you feel so confident about the opportunity.

You can expect great things to come from Biz360. And I look forward to your thoughts along the way.