About MarketIQ

MarketIQ is dedicated to helping you understand how new and traditional media are changing the lives of marketers. Through analysis of current events and issues, we intend to illustrate new strategies for analyzing media content to gain insight on your customers, your competitors and your industry. We’ll also share our thoughts on the changing media landscape along with relevant research and the occasional update on Biz360.

The posts in this blog are demonstrations of our Biz360 Community platform, which allows us to monitor keywords along with their sentiment and sources from across the entire web.  We successfully used this tool to predict the American Idol outcome four weeks in a row which you can read about in the Wall Street Journal, and our clients use it to gauge public opinion on a range of topics pertaining to their industries.

To find out how Biz360 can power your insights, visit us here, or get started here. Thanks for visiting!