What goes around…
By Tony Priore, June 16th, 2009
Social media is a universe than seems to be swallowing everything in its path. If you’re like most marketers, you’ve heard enough about it to give you heartburn:
“The consumer controls your brand message now”
“The traditional way of marketing is dead”
“You need to listen to consumers and engage in a dialogue with them”
“The rules are different”
“You have to adapt or you’ll lose”
Every few years, our world is turned upside down by some big wave of change and the pundits sound the death knell for the industry. The truth is smart marketers already know that the basics haven’t changed and traditional marketing channels aren’t going away. Social media is helping to expand our craft by giving us more tools for the proverbial marketing toolkit. And more ways to practice what we already know: finding and targeting the right people, listening to them and responding to their needs, building compelling creative solutions, delivering relevant communications and cultivating long-term relationships.
Yes, we have to adapt but the fundamentals and the end game are the same.
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Tags: social media marketing
Good point, Tony. The tools and media change — Radio, Print, TV, banner ads, Facebook, Twitter, etc. but one thing never changes. People buy. Marketers deal with human nature.
So the job is the same — understand them and fill their needs.