Question: Can Social Media make American Idol predictions?

We have helped our clients use the power of social media to assess consumer feedback on product and specific product features.  But I thought it would be fun to see if we could use it to make mainstream entertainment predictions. 

 Answer:  YES, it can!    

We used our Social Media solution, Community Insights, to correctly analyze consumer opinion and predict the last two American Idols to be voted off the show.     Social media measurement is a potent consumer research tool that enables near real-time consumer insights  - I think we have only hit the tip of the iceberg as to how this information can be applied. 

 

 

 

 

 

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Tags: american idol, entertainment, public opinion, social media measurement

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